Welcome to Adriatika!
And welcome to our very first blog post.
We're so excited to meet to you and even more excited to finally share our incredible brand with you. We'll be using our blog to share exciting brand information and more with you; stories and profiles of the incredible team that help make our pieces, we'll chat about sustainability, explore some cool travel destinations, luxury and much more.
(We promise not to clutter your inbox with blog posts though)
As a first post, it would make sense to share our story with you a bit more. In early 2017, our founder, a lover of luxurious yet accessibly priced goodies, realised there was a gap in the market for sustainable and ethical swimwear that was still chic, trendy, unique and beautiful.
But it wasn't just unique and luxurious swimwear we were after. We wanted to give back, to do good for others, to pay it forward as it were. This is why it continues to be so important for us to partner with organizations and enterprises that are ethical and sustainable in their business practices and to make as much of our product sustainable as possible (wait til you realise our packaging is compostable!).
And thus, Adriatika, was born.
Adriatika is a play on the Adriatic Sea (if you haven't swum in it, you should...just remember to take your Adriatika swimmies with you) and was chosen due to our founder's European, specifically Mediterranean, roots. The love for the Adriatic runs deep in our soul, so of course sustainable Econyl fabrics were the only way to go. Our bespoke beading is done by local artisans from an incredible social enterprise in South Africa, Woza Moya, who we will be profiling and talking about right here on the blog. Each accessory is hand beaded and provides a viable income for our artisans.
Chat more soon!